“La Riña” (Rinha), new feature film by Brazilian director Marcelo Galvão, has received positive feedback from the cinematographic market since its screening on May 17. The film attracted audience during the Cannes Festival, even though it had been exhibited simultaneously to “Linha de Passe” by Walter Salles.

Due to the good repercussion of “La Riña” in the festival, many companies have held meetings with Gatacine at the Marché du Film to discuss business opportunities. In addition, representatives of other international film festivals have requested copies of the film.

According to Galvão, the trade mission in Cannes is strategic to network and promote “La Riña” and other Gatacine’s projects abroad. Countries like Russia, China (Taiwan) and Portugal have presented proposals to distribute “La Riña” in those markets, while others have been interested in co-productions. The polemical feature film has also caught the attention of international sales agents.

Gatacine intends to analyze each proposal carefully before closing businesses. “We want to come back to Brazil and evaluate the best strategy”, Galvão highlighted.

Cinema do Brasil Program in Cannes

Gatacine takes part in the delegation of Cinema do Brasil, program aimed at strengthening the national cinema abroad and at attracting new opportunities to the Brazilian market. Launched in 2006, it is an initiative jointly developed by the Siaesp (Union of Audiovisual Industry of São Paulo State) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) - entity linked to the Brazilian Ministry of Development, Manufacturing and Foreign Trade and to the Ministry of Culture.