Brazilian production company Gatacine has confirmed the screening date of "La Riña" at the Marché du Film during the Cannes Festival. The new feature film by Marcelo Galvão will be officially presented to the trade market on May 17 at 10 p.m. at Palais K.
Gatacine has arranged meetings to discuss business opportunities related to the distribution of "La Riña". During the occasion, it will also present other projects and reveal its strategy to operate in the international co-production market.

Polemical Script
Based on true stories, "La Riña" highlights the polemic of bare knuckle fights in a playboy party where drugs and drinks are served on silver trays. It is an action film with a dense drama and an ironic sense of humor. Instead of showing typical poverty in Brazil, "La Riña" unveils the opposite by unmasking a luxurious and sick elite in Sao Paulo.

The plot consists of a secret party thrown by ex-students from the American school who bet fortunes in poor wrestlers confronting each other inside an empty swimming pool for a few dollars. Jiu-Jitsu Black Belt Marcelo Galvão knows the ground and brought professional wrestlers to the set, assuring realism in the fights.

Business Approach
Galvão bets on the international market as fundamental ground for the creation of a film industry in Brazil. "La Riña" was shot in English to reach a wider global audience and improve its distribution potential. The new feature film is expected to profit, so it can finance Gatacine's next enterprise - "Colegas" (Colleagues), a poetic road movie with three actors with Down Syndrome.

Another strategic issue regards Gatacinescola, school created by Marcelo Galvão that offers a three-month course to teach 12 students how to make a feature film. Pupils had the last part of classes in the set as direction assistants, getting therefore practical experience. There are plans of transforming this educational initiative behind “La Riña” production into TV series. The whole backstage has been registered since October 2007 on the official blog: www.rinhaofilme.com/news

Instead of depending on the government or marketing directors, Galvão has been visionary and audacious to pave the way to create a sustainable industry. Thus Gatacine demonstrates a business-oriented approach in its creative endeavors: a feature film must profit based on a sound financial planning to fund the next production also independently. The solution consists of a simple formula applied by all industries simply translated into the Brazilian feature film reality.